Market segmentation applies only to consumer goods and services; it cannot be applied to business products.
Answer the following statement true (T) or false (F)
False
Market segmentation can be applied to business products. Exhibit 4-9 shows the dimensions for segments markets when the customers are businesses, government agencies, or other types of organizations.
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Which of the following trends in world economy has shaped up the future of global marketing and marketing enterprises?
A) the growing role of consumers as just purchasers of products and services B) downfall of GDP per capita income in developed countries C) the rise of the rest of the world on par with the developed nations D) global economy shifting toward the growth of developed countries
In which category would office salaries expense be included?
a. Net sales b. Cost of goods sold c. Selling expenses d. General and administrative expenses
________ reserves are identified for specific work packages and are distributed by the project manager and the team members.
Fill in the blank(s) with the appropriate word(s).
Lois is 53. What type of retirement plan allows her to contribute up to a maximum of $3,500, is not tax-deductible, but the earnings accumulate tax-free?
a. Roth IRA b. 401(k) c. 403(b) d. Keogh e. defined benefit