Using ________, a search engine company charges marketers to display sponsored search ads
A) shopbots
B) heuristics
C) search engine optimization
D) search engine marketing
E) psychographics
D
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Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on:
A) rational appeals. B) emotional appeals. C) SRC appeals. D) melodramatic appeals. E) localized appeal.
Answer the following statements true (T) or false (F)
1. Resumes are the best source for determining an applicant’s prior work performance. 2. It is within a reference’s or former employer’s right to refuse to give detailed information about a former employee’s performance. 3. The Big Five personality factor of empathy is particularly closely related to conscientiousness. 4. A person who scores high on the organizational citizenship behavior will likely improve an organization’s culture, and one who scores high on the social dominance orientation will likely damage it. 5. Visual lie detection is best implemented when discrepancies have appeared in a candidate’s resume.
An entity changed from the FIFO to the LIFO cost flow assumption for inventories. Assuming that inventory and sales remain constant over time, and that prices are rising, how would the current ratio be changed as a result of converting from FIFO to LIFO?
a. The current ratio did not change. b. The current ratio increased. c. The current ratio decreased. d. The effect on the current ratio cannot be determined from the information given.
It is assumed that how you behave during an ______ reveals how you behave in general.
Fill in the blank(s) with the appropriate word(s).