________ can be used as a rough measure of a firm's efficiency in satisfying customers.
A. Macro-marketing
B. Profits
C. Returns
D. The marketing mix
E. Production
Answer: B
Business
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_____ is defined as the process of choosing a goal and developing a method or strategy to achieve that goal.
Business
Misappropriation of proprietary knowledge is an example of ________.
A. asset overstating B. inventory theft C. insider trading D. corporate espionage
Business
As the communication barrier known as bypassing reveals, meanings are in people rather than in words
Indicate whether the statement is true or false
Business
If an employee acts without authority and a third person justifiably relies on the employee's authority, this is called:
a) actual authority b) apparent authority c) implied authority d) none of the above
Business