Which of the following is true regarding sales promotion?

A. The objectives and situation should determine what specific type of sales promotion is best.
B. Sales promotion is not likely to be used in the market maturity stage of the product life cycle.
C. Sales promotion should not be needed if a firm has a good mass selling program.
D. Objectives should be developed after the other promotion decisions have been made, so that the manager knows how much is left in the budget.
E. None of these answers is correct.


Answer: A

Business

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Horizontal price-fixing:

A. can be legally justified if there was a direct agreement between competitors. B. occurs when the manufacturer gets the retailer to agree to follow the suggested retail price. C. is also called resale price maintenance. D. is an attempt by competitors to interfere with the market and control prices.

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The Retained earnings account has a credit balance of $21,250 before closing entries are made. If total revenues for the period are $67,700, total expenses are $49,300, and dividends are $11,250, what is the ending balance in the Retained earnings account after all closing entries are made?

A. $28,400. B. $10,000. C. $21,250. D. $39,650. E. $18,400.

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In 2019, Emily invests $120,000 in a limited partnership that is not a passive activity. During 2019, her share of the partnership loss is $90,000. In 2020, her share of the partnership loss is $50,000. How much can Emily deduct in 2019 and 2020?

What will be an ideal response?

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In moving to alter a problem culture, management should do all of the following EXCEPT

A. talk openly about the problems of the present culture and how new behaviors will improve performance. B. employ visible, forceful actions-both substantive and symbolic-to ingrain a new set of behaviors, practices, and cultural norms. C. identify which aspects of the present culture are supportive of good strategy execution and which ones are not. D. specify what new actions, behaviors, and work practices should be prominent in the "new" culture. E. avoid cross-unit cooperation.

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