Which of the following statements is true of a consent order?

A. A consent order leads to adverse publicity.
B. A consent order is for settlement purposes only.
C. The signing of a consent order constitutes an admission of guilt by an advertiser.
D. If an advertiser refuses to sign a consent order, the inquiry is handed to the U.S. Department of Justice.
E. A consent order prohibits an advertiser from making a specified advertising claim for 30 days.


Answer: B

Business

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A company's sales potential would be equal to market potential if ________

A) the marketing expenditure of the company is reduced to zero B) industry marketing expenditures approach infinity for a given marketing environment C) the market is non-expandable D) market minimum is equal to market potential E) the company gets 100 percent share of the market

Business

The societal marketing concept calls on marketers to balance consumer wants and desires, company profits, and society's interests

Indicate whether the statement is true or false

Business

The branch of accounting that serves as a bridge between financial and managerial accounting is ____________________ accounting

Fill in the blank(s) with correct word

Business

A sentence reads "Even if she is qualified for the job, we cannot hire her because she is asking for too much money." In this sentence, "even if" is the coordinating conjunction

Indicate whether the statement is true or false

Business