The reach of magazines

A. is reduced when long headlines are used.
B. equals the number of times an advertising message is seen by the same person or household.
C. enhances audience selectivity.
D. is better when reverse type is used.
E. is adversely affected by declining magazine circulations.


Answer: E

Business

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Which interest rate column would you use from a present value or future value table for 8% interest compounded quarterly?

A. 12% B. 3% C. 2% D. 6% E. 1%

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The larger the confidence level used in constructing a confidence interval estimate of the population mean, the narrower the confidence interval

Indicate whether the statement is true or false

Business

One of the disadvantages of a regression-based linear trend forecasting model is that the forecast errors are computed for time periods that were used in developing the forecasting model and thus do not truly measure the forecasting ability of the

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Business