Which of the following ads depict a transformational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat
B) DIRECTV offers better HD options than cable or other satellite operators
C) NBA phenomenon LeBron James pitching Nike, Sprite, and McDonald's
D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years
E) Excedrin stops the toughest headache pain
D
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A truncation error is a form of transcription error
Indicate whether the statement is true or false
When dealing with a group that is not a team, the ______ takes responsibility for performing the four functions of management.
a. change agent b. team leader c. individual employees d. group manager
A study of Standard & Poor’s firms over a 15-year period showed that having women in top management teams improves firm performance for firms whose strategy is focused on ______.
A. creativity B. innovation C. growth D. global strategy
Which of the following is an organizational buyer?
A. a law office buying a background music service B. the Red Cross buying office supplies C. a sporting goods retailer buying skis D. a country club buying tennis balls for a tournament E. All these answers are correct.