Answer the following statements true (T) or false (F)

1. When describing the consequences of a recommended behavior, it is more effective to focus on the consequences that are more desirable and personally relevant to the message receiver.
2. As compared to one-sided messages, two-sided messages are generally more persuasive.
3. A refutational two-sided message is generally more persuasive than a nonrefutational two-sided message.
4. Because of negativity bias, loss-framed messages are generally more persuasive than gain-framed messages.
5. If a threat is perceived as significant, but the message receivers doubts his or her ability to minimize the threat, he or she is likely to engage in a fear control response.


1. True
2. False
3. True
4. False
5. True

Communication & Mass Media

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One mode of acculturation, called integration, occurs when ______.

a. individuals desire contact with the host culture while not necessarily maintaining an identity with their native culture b. individuals desire a high level of interaction with the host culture while maintaining their identity with their native culture c. individuals prefer low levels of interaction with the host culture while desiring a close connection with their native culture d. individuals choose not to identify with their native culture or the host culture

Communication & Mass Media

Visuals such as slideshows should aid a speech by

A. replacing the presentation of information. B. providing so much information that the speaker can read directly from them. C. reinforcing the speaker's message and credibility. D. distracting the audience.

Communication & Mass Media

All of the following answers make this statement true with the EXCEPTION of: Those who succeed through aversive control usually do so because:

a. they are able to communicate caring for their players as people, so that the abuse is not “taken personally” b. they have very talented athletes c. they are such skilled teachers and strategists that these abilities overshadow their negative approach d. all of the above

Communication & Mass Media

All content under consideration is treated in exactly the same manner

Indicate whether the statement is true or false

Communication & Mass Media