The account planner defends the consumer's point of view and the creative strategy in the debate between the agency's creative team and the client.
Answer the following statement true (T) or false (F)
True
The account planner bridges the gap between account management and creative. The account planner defends the consumer's point of view and the creative strategy in the debate between the agency's creative team and the client.
You might also like to view...
The law gives you the right to one free credit report each year
Indicate whether the statement is true or false.
The cross-border flow of goods and services (imports and exports) is known as _______________________________.
Fill in the blank(s) with the appropriate word(s).
Charles is a federal judge whose judicial decisions are part of case law, which does not include interpretations of
a. regulations created by administrative agencies. b. constitutional provisions. c. statutes enacted by legislatures. d. sound bites in the media.
Signal Sets Company contracts to deliver one hundred 52-inch plasma high-definition television sets to a new retail customer, Tuner TV Store, on May 1, with payment to be made on delivery. Signal tenders delivery in its own truck. Tuner's manager
notices that some of the cartons have scrape marks. Tuner's owner phones Signal's office and asks whether the sets might have been damaged as they were being loaded. Signal assures Tuner that the sets are in perfect condition. Tuner tenders Signal a check, which Signal refuses, claiming that the first delivery to new customers is always for cash. Tuner promises to pay the cash within two days. Signal leaves the sets with Tuner, which stores them in its warehouse pending its "Grand Opening Sale" on May 15. Two days later, Tuner's stocker opens some of the cartons and discovers that a number of the sets are damaged beyond ordinary repair. Signal claims Tuner has accepted the sets and is in breach by not paying on delivery. Will Signal succeed on these claims? Explain.