Which of the following statements about creative strategy and its execution is true?
A. A good creative strategy never fails in reviving a declining brand.
B. Ads that are highly creative may not increase sales of a brand.
C. A good creative strategy and execution guarantees a brand will exceed its sales objectives.
D. Good creative strategy cannot help a struggling brand regain its former prominence.
E. Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
Answer: B
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Answer the following statement true (T) or false (F)
________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior
A) Differentiation B) Mass marketing C) Market targeting D) Market segmentation E) Positioning
The process by which management plans, evaluates, and controls long-term investment decisions involving fixed assets is called cost-volume-profit analysis
Indicate whether the statement is true or false
_____________ refers to the competitive environment of the industry.
a. Level of industry concentration b. Environmental hostility c. Environmental dynamism d. Level of environmental heterogeneity