According to your textbook, which of the following is a demographic characteristic of a speech audience?

A. knowledge about the subject
B. group membership
C. interest in the topic
D. physical setting
E. attitude toward the speaker


Answer: B

Communication & Mass Media

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The term "commercial speech" is the legal term that includes

A) speeches given on public property. B) speeches given on private property. C) advertising. D) content in any print publication offered for sale.

Communication & Mass Media

When starting your research which of the following research tools can be used to find basic initial information about your topic?

A. search engine B. librarian C. databases D. in-depth interview

Communication & Mass Media

The Delphi technique uses a

a. one ?time poll or survey. b. voting system. c. discussion format. d. series of questionnaires to collect opinions.

Communication & Mass Media

Hierarchical charts are means that organizations formalize ____

A) constitutive rules. B) ritualistic rules. C) regulative rules. D) hierarchical rules. E) organizational rules.

Communication & Mass Media