Is there a risk in a traditional company such as General Motors adopting cutting-edge communication tactics such as podcasting?
What will be an ideal response?
If executed correctly, the benefits appear to outweigh the risks. Anytime you can
use a new channel of communication to reach a targeted public – especially one
with the demographics and psychographics of podcast consumers – it is a good
thing. The quote in the case study about the time "when ol' Dad put on the
gangsta wear and hoodie, and tried to bust a rhyme" is very telling. As is the
case with any public relations tactic, podcasting can be counter-productive if it
isn't executed correctly. In GM's case, the company learned from its initial
experience and improved the quality of its podcasts.
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According to researcher Susan Goldin-Meadow, gestures become most similar to language when they ______.
a. visualize concrete referents b. they are symbolic c. accompany speech d. none of these
Print media are not subject to the same legal standards of indecent speech as broadcasters
Indicate whether the statement is true or false.
Facilitative feelings
a. are emotional counterfeits. b. happen only when you feel good. c. keep us from communicating effectively. d. contribute to effective functioning. e. are more common in other cultures.
The authors recommend all of the following guidelines for getting your first team on solid beginnings EXCEPT:
A) Orient the team toward task processes B) Discuss and disconfirm team goals C) Help the team to divide the work D) Determine the assignment's learning objectives