Marketers consider all of the following examples of new products EXCEPT:
A. a 2010 model year automobile with the same style, parts, and color as the 2009 model
B. the addition of a management consultant service to a company that once specialized in investment management
C. a new design for Reach brand toothbrushes
D. a new flavor of Ben & Jerry's brand ice cream
E. the development of a less-painful procedure for the treatment of varicose veins
Answer: A
You might also like to view...
Performance measurement is the use of quantitative tools to gauge an organization's performance in relation to a specific goal or an expected outcome
Indicate whether the statement is true or false
To be found guilty of a crime, the state must show that
a. a statute prohibits the behavior. b. the individual violated probation. c. a common law case prohibits the conduct. d. the person had evil intent
Efficient or inefficient use of a specific component of variable overhead (e.g., electricity) will cause the firm to have a variable-overhead efficiency variance.
Answer the following statement true (T) or false (F)
The fact that technology acts as a catalyst to spur even faster development is referred to as
A. self-sustaining. B. reach. C. dynamics. D. impact. E. technology assessment.