The Monroe Motivated Sequence is an especially popular organizational pattern for persuaders. Which step below is NOT part of the sequence?

A. action
B. attribution
C. need
D. attention


Answer: B

Communication & Mass Media

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The cognitive model of participation in decision making is related to the human resources approach to management. 

Answer the following statement true (T) or false (F)

Communication & Mass Media

According to your text, an informative speech should tell listeners something they

A) have forgotten. B) already know. C) did not know before. D) like to hear old or new.

Communication & Mass Media

List three benefits of a well-defined specific topic

What will be an ideal response?

Communication & Mass Media

Richard Johannesen states, "Ethical issues focus on value judgments concerning degrees of right or wrong, virtue and vice, and ethical obligations in human conduct."

Answer the following statement true (T) or false (F)

Communication & Mass Media