Which of the following statements is true about promotion objectives for social media?
A. They focus on discouraging any brand familiarity among customers.
B. They are always easy to measure.
C. They do not have any great impact on a small company's bottom line.
D. They create more brand awareness and encourage trial.
E. They aim for growing customer equity.
Answer: E
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The memorized sales presentation is referred to as persuasive selling presentation.
Answer the following statement true (T) or false (F)
Simone has been told that she falls prey to the availability bias in her decision- making. She can guard against making this mistake by ______.
A. making the things that are desired for decision making vivid and very easy to bring to mind B. concentrating on things that are readily available in her memory C. trying to maximize the things that she wants to influence her decision D. increasing the amount of confirming information
The existence of earnings management techniques does not justify their use. Some would say that any form of earnings management is unethical. Others would say that some amount of earnings management within certain bounds is necessary to survival in the modern world. Required: Is earnings management ethical?
Many organizations have successfully implemented interventions to reduce repetitive stresses on employees in their daily work by modifying existing equipment, making changes in work practices, and purchasing new tools. These interventions are considered ______.
A. job training B. an employee assistance program C. an employee wellness program D. ergonomics