The number of times in a second a vibration completes one cycle is known as its:
a. attack.
b. velocity.
c. frequency.
d. amplitude.
C
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An organization approached a PR firm to design a campaign for its new product launch. The firm wanted to know details about the product and the organization before it committed to the proposal
Which step of the public relations process is the firm currently in, and why? a) Research and analysis; because the firm is seeking input that will help it determine the extent of the PR opportunity that the organization possesses b) Communication; because the firm is communicating with the concerned personnel about how their previous product was marketed c) Feedback; because the firm is getting feedback about the organization from the employees d) Assessment and analysis; because the firm is analyzing and assessing the image that the organization has among the public
Although she prepared well in advance for her speaking assignment, Becky's high-pitched, squeaky voice became a distraction for her fellow classmates. In this example, Becky is struggling with
A) communication apprehension. B) enunciation. C) intelligibility. D) vocal rate. E) vocal quality.
"Selected senior students can be adequately prepared to teach entry level courses at this university ." Which of the terms in this proposition is the value judgment term?
(a) "selected senior students" (b) "adequately prepared" (c) "can be" (d) "entry level courses at this university"
In speeches of contention, a speaker
A) ignores opposing arguments. B) admits the weaknesses of his or her position. C) directly refutes opposing arguments. D) counters with a co-active approach.