Discuss three disadvantages of standardizing the marketing mix worldwide
What will be an ideal response?
Standardizing the marketing mix (1 ) ignores differences in consumer needs, wants, and usage patterns for products; (2 ) ignores differences in consumer response to marketing-mix elements; (3 ) ignores differences in brand and product development and the competitive environment; (4 ) ignores differences in the legal environment; (5 ) ignores differences in marketing institutions; and (6 ) ignores differences in administrative procedures. Students should identify any three of these.
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Indicate whether the statement is true or false.
The following is from Goldman Inc's 2015 income statement. Purchases $182,000 Transportation-In 11,000 Inventory, January 1, 2015 26,500 Inventory, December 31, 2015 28,800 Purchase Returns and Allowances 8,400 How much will Goldman report as cost of goods purchased in its 2015 income statement?
a. $184,600 b. $193,000 c. $201,400 d. $211,100
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Which sentence expresses numbers correctly?
A) We anticipate that nearly 1,200,000 individuals will visit our website this year. B) We anticipate that nearly one point two million individuals will visit our website this year. C) We anticipate that nearly 1.2 million individuals will visit our website this year.