Which of the following survey methods has the lowest response rate?
a. phone interviews
b. personal interviews, door to door
c. Internet surveys
d. mail surveys
ANSWER: d
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P&G often shows ads of people using its products, such as a family using a Swiffer to pick up dog hair. This approach to advertising execution is called ________.
A. lifestyle B. mood/affect C. humor D. demonstration E. slice of life
A salesperson using the problem-solution sales presentation method is most likely selling a(n) ________ product or service.
A. complex B. simple C. technical D. trivial E. mechanical
All of the following sentences are correct except? _____
A) ?President Rivera turned out to be the best leader whom we could have elected. B) ?Because last week's sales report showed excellent profits, the report was shared with the board members who were skeptical C) The position of district manager will be given to whoever you identify as the top salesperson.
Which of the following is generally not a good reason for using credit?
A) To increase your consumption benefits B) If you expect prices will fall in the future C) As a shopping convenience D) As a source of emergency funds