A humorous video created by a company that becomes very popular in a short period of time is an example of?
a. Contagious marketing
b. Viral marketing
c. Distributed marketing
d. Invasive marketing
b. Viral marketing
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When employers find lies on an applicant's résumé, most will
A) ignore it, since almost all applicants exaggerate their qualifications. B) call the applicant to discuss it. C) refuse to hire the applicant, even if it means withdrawing a formal job offer. D) keep the application active, but continue looking for other promising candidates. E) assume that the applicant simply made a mistake.
Because Cie de Saint-Gobain of France is Europe's leading distributor of building materials in the high-growth building industry, it is an example of a cash cow
Indicate whether the statement is true or false
In business, ______ is any relatively permanent change in behavior that occurs as a result of experience or practice.
A. employee development B. training C. learning D. onboarding
Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house. This free use of a moving truck is an example of a(n) ________
A) benefit B) demand C) social marketing concept D) need E) production orientation