Cersei is exploring her takeover of the social media world with her new agency, Lannister Solutions. She is in the midst of constructing her measurement plan, and she wants to explore how effective her content has been in her campaign. She has been collecting information like likes, comments, and engagement metrics. What is she focusing on?

A. outputs
B. outcomes
C. activities
D. inputs


A. outputs

Communication & Mass Media

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The primary goal of explanatory communication is to deepen audience understanding about a topic area

Indicate whether the statement is true or false

Communication & Mass Media

At the end of his speech, Mario says, "And I hope you all not only understand, but also go out and vote in the next election." This is an example of what purpose of a conclusion?

a. restating the key ideas b. activating an audience response c. creating a psychological conclusion d. providing closure

Communication & Mass Media

The first group of people to develop a system of writing that used standard symbols was the

a. Egyptians b. Sumerians c. Chinese d. Romans

Communication & Mass Media

Girls are typically described as all of the following EXCEPT:

A) small. B) active. C) quiet. D) delicate.

Communication & Mass Media