What is the major distinction between advertising and publicity?
a. writing style
b. one is free and the other isn't
c. intellectual difficulty
d. legal definition
B
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To argue that a particular claim is justified because it is held by a credible person, is an argument from
a. analogy. b. cause. c. sign. d. authority
Weber identified three types of authority: ________________, ________________, and ________________
Fill in the blank with correct word
Media buyers decide where to buy and place ads
Indicate whether this statement is true or false.
The speaker's main points areI. Capital punishment is not a deterrent to crime.II. Capital punishment is more costly than life imprisonment.III. Capital punishment is ethically and morally unjustifiable. The speaker is using which organizational pattern?
A) causal B) problem solution C) criteria satisfaction D) claim