Who is the primary target group for most advertisers of consumer products, and why?
What will be an ideal response?
ANS: For most advertisers of consumer products, the primary target group is women between the ages of 18 and 49. That is because they make the most purchases in supermarkets and department stores.
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To reach Hispanics, advertisers should run all ads in Spanish
Indicate whether the statement is true or false
In 2007, the California Supreme Court reaffirmed that there is a right to picket a store in a private shopping mall under the California state Constitution even though very few other states have chosen to follow its earlier decision recognizing this right. The case:
a) Frisby v. Schultz; b) Board of Airport Commissioners v. Jews for Jesus; c) Hudgens v. National Labor Relations Board; d) Pruneyard Shopping Center v. Robins; e) Fashion Valley Mall v. NLRB.
Wanda, who is engaged, was excited about her informative speech for her freshman-level public speaking class because she liked her topic: planning a wedding. However, during the speech, the class seemed distracted and disinterested. Given this information about the situation, what was most likely Wanda's mistake?
A) She didn't have enough research and statistics in the speech to make it interesting. B) She was speaker-centered rather than audience-centered in her topic selection. C) She confused the roles of speaker and listener. D) She violated several ethical principles of public speaking.
Conflict over how to do something is called ________ conflict.
Fill in the blank(s) with the appropriate word(s).