A target market profiles consists of:
a. Demographic descriptors.
b. Psychographic descriptors.
c. Both a and b.
d. None of the above.
Answer: C
Feedback: A target market profiles consists of demographic and psychographic descriptors. Demographics is a set of three basic classifications used to describe a person or group of persons. Psychographics describe consumers using four elements: geographical location; job title or position; education level; and mind set.
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