A uses and gratifications study is used to study all media content in order to understand readers' motives and personal and psychological reward
Indicate whether the statement is true or false
True
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When attempting to develop a persuasive message, people should consider the physical location, the situation, time or place of where the message will be placed. Kenneth Burke called this the
a. pentad b. scene c. dramatism d. agent
Audiences tend to be more forgiving of poor delivery in online speeches than in speeches they attend in person.
Answer the following statement true (T) or false (F)
Imagine five people of the following ages: 45, 37, 26, 20, and 18. The 26-year-old has the ________ age.
A. balanced B. median C. mean D. statistical
Senator Russ Feingold used what unusual type of political advertising during the 2004 Senate race?
A) negative ads B) emotional ads C) comparison ads D) humorous ads