Explain the concepts of sales-wave research and simulated test marketing
What will be an ideal response?
In sales-wave research, consumers who initially try the product at no cost are reoffered it, or a competitor's product, at slightly reduced prices. The offer may be made as many as five times (sales waves), while the company notes how many customers select it again and their reported level of satisfaction. During simulated test marketing, 30-40 qualified shoppers are asked about brand familiarity and preferences in a specific product category and attend a brief screening of advertisements. Consumers receive a small amount of money and are invited into a store where they may buy items. The company notes how many consumers buy the new brand and competing brands and asks why they bought or did not buy. Those who did not buy the new brand receive a free sample and are reinterviewed later to determine attitudes, usage, satisfaction, and purchase intention.
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Discuss ways to overcome anxiety when preparing to give a presentation
What will be an ideal response?
Lassen Corporation issued ten-year term bonds on January 1, 2010, with a face value of $800,000 . The face interest rate is 6 percent and interest is payable semi-annually on June 30 and December 31 . The bonds were issued for $690,960 to yield an effective annual rate of 8 percent. The effective interest method of amortization is to be used. The entry to record the bond interest expense on the
first interest payment date is: (Round answer to the nearest dollar.) a. Bond Interest Expense 24,000 Cash 24,000 b. Bond Interest Expense 27,638 Unamortized Bond Discount 3,638 Cash 24,000 c. Bond Interest Expense 27,638 Cash 27,638 d. Bond Interest Expense 27,638 Unamortized Bond Discount 27,638
Which three primary consumer motivations are key to the VALS2 system?
A) faith, family, and finances B) age, gender, and ethnicity C) place of usage, time of usage, and frequency of usage D) ideals, achievement, and self-expression E) income, education, and geographic location
Speech analytics is the process of analyzing recorded calls to gather information. It brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
Answer the following statement true (T) or false (F)