Identify two general guidelines for Search Engine Optimization and paid search ads
What will be an ideal response?
Student answers will vary. Here are four general guidelines:
• Broader search terms ("MP3 player" or "iPod") are useful for general brand building; more specific ones identifying a particular product model or service ("Apple iPod classic 160GB") are useful for generating and converting sales leads.
• Search terms need to be spotlighted on the appropriate pages of the marketer's Web site so search engines can easily identify them.
• Any one product can usually be identified by means of multiple keywords, but marketers must bid on each keyword according to its likely return on revenue. It also helps to have popular sites link back to the marketer's Web site.
• Data can be collected to track the effects of paid search.
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Assume that on December 1, a note which has a face value of $1,000, bears interest at 6 percent for 90 days, received from a customer as an extension of his of past – due account is honored on due date. The entry that would be made to record the receipt on due date (ignoring interest) is:
a. Notes receivable 1,000 Cash 1,000 b. Accounts receivable 1,000 Cash 1,000 c. Accounts receivable 1,000 Notes receivable 1,000 d. Cash 1,000 Notes receivable 1,000
Which of the following is NOT an example of business-to-business marketing?
A) Scott Sign Systems sells interior signs to an Alabama resort. B) A municipal government buys chemicals for its city swimming pools. C) Sue buys a gift for her mother. D) A Canadian software company buys airline tickets to send a group of salespeople to make a presentation to a heavy equipment manufacturer in Japan. E) Airmark sells a vinyl printing press to a manufacturer of plastic bags.
Which of the following statements about social networking sites is most accurate?
A) Twitter is the most popular social network, with 58% of American adult users. B) Companies use social networks to connect with external audiences, but not for internal audiences. C) Fewer than 50 percent of the Fortune 500 companies are on Facebook, although this figure is expected to grow. D) ?The number of social media users sixty-five and older has more than tripled in five years.
The Investor Protection and Securities Reform Act of 2010 imposes new corporate governance rules on both publicly held and privately held companies
a. True b. False Indicate whether the statement is true or false