Managers' concerns about the quality of a product or service include customer expectations and perceptions
Indicate whether the statement is true or false
True
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What are the different dimensions of a company's product mix? Briefly describe each dimension
What will be an ideal response?
Prejudice has a negative impact because it ______.
A. emphasizes collectivity in groups and cultures B. allows for flexible generalizations to promote change C. helps leaders think highly of another culture without sufficient evidence D. inhibits leaders from seeing the many facets and qualities of others
An advantage of purchasing technology already available in products or processes is that
A. the technology is proprietary and provides competitive advantage. B. the purchasing firm gains control and ownership over the desired technology. C. it speeds up the purchasing firm's learning curve. D. it is simple to implement and cost-effective. E. it helps improve the purchasing firm's internal development capabilities.
Multiple Choice: Conceptual You recently sold 100 shares of Microsoft stock to your brother at a family reunion. At the reunion your brother gave you a check for the stock and you gave your brother the stock certificates. Which of the following best describes this transaction?
A. This is an example of a direct transfer of capital. B. This is an example of a primary market transaction. C. This is an example of an exchange of physical assets. D. This is an example of a money market transaction. E. This is an example of a derivative market transaction.