A manufacturer of kitchen cabinets relies on timely delivery from its wood supplier in order to produce its products. The company would like to have its shipment of wood delivered all at once, but it often comes in multiple shipments. While this is not usually a problem and the manufacturer is generally happy with its supplier, it has found another supplier that will deliver the wood in one shipment. Because of this, the manufacturer has decided to switch suppliers. This is an example of how
A. the marketing concept does not work in all situations.
B. it is impossible for a company to achieve a perfect order rate.
C. unreasonable demands by a customer can lead to loss of sales.
D. meeting a customer's expectations doesn't always lead to brand loyalty.
E. relationship marketing is not effective at building brand loyalty.
Answer: D
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a. The recipient is government certified as being in need. b. The donation is made through a 501(c)(3) organization. c. The donation is made through the organization’s own proprietary foundation. d. The recipient receives the donation directly, with no third party involved.
Gathering competitive intelligence
A. minimizes the need to obtain information in the public domain. B. is good business practice. C. is considered unethical. D. is illegal.
What function of physical distribution enables companies to compensate for dissimilar production and consumption rates and stabilize prices and availability of seasonal items?
A. Materials handling B. Warehousing C. Transportation D. Inventory management E. Order processing
An unusual or fanciful trade name is not protected under trademark law.
Answer the following statement true (T) or false (F)