Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by
a. using cognitively based arguments.
b. publicizing the problem of halitosis.
c. having doctors endorse the product.
d. using fear-arousal.
Answer: B
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A child will usually first display separation anxiety around the ages of
a. four to six months. b. eight to 12 months. c. 15 to 30 months. d. 36 months to 4 years.
According to Jung, primitive images contained in the collective unconscious are called
a. archetypes. c. memory traces. b. cultural images. d. all of these.
According to Maslow, about what percentage of the population in our society reaches self-actualization?
a. 1% b. 10% c. 50% d. nearly 100%
Rofessor Todd decides to test her hypothesis that eating chocolate prior to exams increases students' test scores
PShe randomly assigns students to two groups at the beginning of the semester. One group receives a bar of chocolate before each test, while the other group receives another type of candy. She compares their scores at the end of the year, and finds that the students who ate the chocolate scored an average of ten points higher on their exams. What is a fair conclusion that can be drawn from this experiment? A) Eating chocolate causes students' test scores to increase. B) Eating chocolate has no relationship to students' test scores. C) Eating chocolate may increase students' satisfaction with the class. D) Eating chocolate makes students happy.