Walker Farms has heard from many of its customers that they would like organic produce. As a result Walker Farms became a certified organic farm. Walker realizes that, while not all consumers are willing to pay the higher prices for organic produce, his customers want the organic produce. Walker realized:
A. he missed sales by not concentrating on the average customer
B. different customer groups have different needs and wants
C. he is a sales-oriented farm
D. his business is about selling the cheapest vegetables
E. his aim is a goal of profit through maximum sales volume
Answer: B
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