One reason marketers are adopting the IMC approach is they understand the value of strategically integrating the various communications functions.
Answer the following statement true (T) or false (F)
True
The IMC approach to marketing communications planning and strategy is being adopted by both large and small companies because they prefer to integrate communications functions instead of having them operate autonomously. By coordinating marketing communication efforts, companies can avoid duplication, take advantage of synergy among promotional tools, and develop more efficient and effective marketing communication programs.
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The accounting for leases is an excellent example of the differences in how U.S. and IFRS accounting standards are applied
a. True b. False Indicate whether the statement is true or false
Which of the following is one of the seven characteristics of organizational culture?
A. strategy orientation B. process orientation C. peer orientation D. outcome orientation
Which of the following is not an example of external communication?
A) Communicating to corporate stakeholders. B) Communicating to customers. C) Communicating up to immediate supervisor. D) Communicating to civic groups.
Contracts are essential to the workings of a private-enterprise economy
Indicate whether the statement is true or false