Which of the following are required elements of an effective CRM initiative?
a. Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
b. Segmenting customers
c. Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
d. All of these
b
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Narrative branding is based on deep metaphors that connect to people's memories, associations, and stories
Indicate whether the statement is true or false
A pictogram could be used to track progress toward completion of a six-month construction project
Indicate whether the statement is true or false
Gross profit is calculated as the difference between net sales revenue and ________
A) purchases B) cost of goods sold C) cost of merchandise inventory D) selling and administrative expenses
Raj Patel's specialty pharmaceuticals packaging firm needs to be more agile in order to be competitive in the marketplace. Foregoing buying a full-service laboratory because of the investment and risk, Patel decides to form a ________ with a chemical firm in China that has a laboratory but lacks a packaging business. Each company brings a complementary capability to the other, allowing them to pursue mutual goals.
A. matrix organization B. strategic alliance C. mechanistic organization D. high-involvement organization E. learning organization