A media person working for a local newspaper is given expensive souvenirs and accessories by a legal firm's publicist topublish falsestories about a rival firm.In terms of media etiquette,what should have been the publicist careful about?

a. Avoid giving gifts
b. Avoidusing payola
c. Avoid using unnecessary information
d. Avoid offering exclusives


A

Communication & Mass Media

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All of the following are dimensions of the speaking situation that a speaker should analyze except:

A. Public or private sphere B. Formal or informal demeanor C. Monologic or dialogic D. Liberal or conservative E. Existing community or one-time assembly

Communication & Mass Media

Orson is planning to give a presentation about the life of newspaper publisher William

Randolph Hearst.  His general purpose is A) to inform. B) to persuade. C) to actuate. D) to reinforce.

Communication & Mass Media

Scientific facts can be effectively researched in condensed publications like the

Readers’ Digest. Indicate whether the statement is true or false.

Communication & Mass Media

"To persuade my audience that the use of performance-enhancing drugs should be permitted in amateur and professional sports" is a specific purpose statement for a persuasive speech on a question of

A. opinion. B. value. C. fact. D. policy. E. attitude.

Communication & Mass Media