What research question appears to be emerging from your work so far? Can you write anything down?

What will be an ideal response?


should aim to produce a simple ‘what’ or ‘how’ question based on any one of afore-
mentioned themes:

• What is the impact of technology acceptance on a business ability to maximise its
marketing distribution network opportunities? (This should be made country-specific
depending on the results of a preliminary search into Sonos’ marketing distribution
channels in, for instance, Argentina.)
• How can Sonos position itself in relatively old-fashioned markets to manage change
in preferences with regard to music consumption habits in ?

Business

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Answer the following statement true (T) or false (F)

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Indicate whether the statement is true or false

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Indicate whether the statement is true or false

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What is the forecast for October, given advertising expenditures of 1000, doughnut sales of 2450, and swim gear sales of 782 in September?

A local gym has discovered that their demand for personal trainers (measured in hours) is related not only to their own advertising expenditures in the prior month, but also to the demand for doughnuts and swim gear in the prior month at neighboring stores. The gym has developed the following regression model to forecast demand for personal trainers: Demand = 185 + (0.15 × advertising expenditures) - (0.05 × doughnuts) + (0.23 × swim gear sales)

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