______ is often confused with ______,but they are interconnected.

A. Brand voice; tone
B. Tone; community
C. Brand voice; community
D. Tone; content creation


A. Brand voice; tone

Communication & Mass Media

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He was America’s first advertising agent?:

a) Volney Palmer; b) Samuel Pettengill; c) Benjamin Day; d) George Rowell; e) J. Walter Thompson

Communication & Mass Media

All of the following are true about Sam Peckinpah's movies except

a. tended to be personal and loosely structured b. often had to be reedited to improve their lengths for the commercial market c. was praised for his handling of sex d. created controversy for his treatment of violence

Communication & Mass Media

Which of the following statements about Western cultural values and nonverbal communication is true? a. In a classic study, psychologists and social workers perceived stereotypically feminine characteristics as the standard, or norm, for healthy adults

b. Nonverbal behaviors expected of women emphasize agency. c. All of these are true. d. Western culture places higher value on agency than on communality. e. Cultural beliefs about gendered nonverbal communication are resistant to change.

Communication & Mass Media

The greenwashing sin lesser of two evils occurs when a company makes an environmental claim that is simply false

Indicate whether this statement is true or false.

Communication & Mass Media