Out-of-home advertising offers many advantages including

a. Packaging
b. Patents
c. Flexibility
d. Policy


c. Flexibility

Communication & Mass Media

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Which of the following is NOT one of the types of persuasive claims or propositions?

A) emphasis B) fact C) policy D) value

Communication & Mass Media

Local newspapers that get their advertisement support from primarily local businesses ______.

A. do not allow their reporters much freedom to write stories that are not light and industry pleasing B. have the freedom to write whatever they want, as their supporters are their neighbors C. make the most profit D. have the highest success rates

Communication & Mass Media

Other than soap operas and game shows, the only television format to have substantial success in daytime and afternoons has been

a. syndicated talk shows b. network magazine talk shows c. children's shows d. network variety shows e. rerun action /adventure series

Communication & Mass Media

The open coding process approximates the DRS’s domain analysis

Indicate whether the statement is true or false.

Communication & Mass Media