Critics of humorous commercials argue that funny ads
A. do not draw consumers' attention to the ads.
B. distract consumers from a brand and its attributes.
C. compel consumers to engage in counterarguments.
D. often put people in a gloomy mood.
E. have no shock value.
Answer: B
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Answer the following statements true (T) or false (F)
1. Deadlines can help one concentrate the mind, in order to make decisions rather than put them off. 2. In the planning/control cycle, part of the control process can be to improve future plans. 3. The planning/control cycle has three planning steps and three control steps. 4. In the planning/control cycle, comparing the results with the plan is one of the control steps.
Whitmer Corporation is working on its direct labor budget for the next two months. Each unit of output requires 0.05 direct labor-hours. The direct labor rate is $11.80 per direct labor-hour. The production budget calls for producing 7,100 units in February and 6,800 units in March.Required:Construct the direct labor budget for the next two months, assuming that the direct labor work force is fully adjusted to the total direct labor-hours needed each month.
What will be an ideal response?
Explain what a pioneering new entry means and when it is appropriate to use it.
What will be an ideal response?
In managing international organizations, cultural differences pose more of a challenge than differences in laws.
a. True b. False