Answer the following statements true (T) or false (F)
1.Content analysis can be done using computer software.
2.Intercoder reliability allows us to determine the degree to which content analysis coders are in agreement.
3.Content analysis cannot be used in such areas as small group communication and intercultural communication.
4.Data reduction is important to detect patterns in raw data.
1.TRUE
2.TRUE
3.FALSE
4.TRUE
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A) sympathize B) listen C) empathize D) platitudinize
Measuring the Internet audience by counting the number of “hits” and the number of time someone logs onto the page is a reliable method for determining audience exposure
Indicate whether the statement is true or false.
The graduated scale is also known as the Likert scale
Indicate whether the statement is true or false
Focus groups are often used when the purpose of the study is
a. exploratory b. descriptive c. causal or functional d. understanding