The phrase Just Do It is a brand mark for Nike.
Answer the following statement true (T) or false (F)
False
Brand marks are the elements of a brand not expressed in words that a consumer instantly recognizes, such as a symbol, color, or design. The Nike swoosh is a brand mark for the firm, but the phrase Just Do It is not.
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When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing
Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days? A) education B) age C) income D) gender E) physiological needs
The key to perceived-value pricing is to ________
A) reengineer the company's operations B) deliver more unique value than competitors C) adopt subtle marketing tactics compared to competitors D) deliver more value but at a lower cost E) invest heavily in advertising in order to convey superior value
An environmental analysis is an important step in distribution planning
Indicate whether the statement is true or false
As general manager of a local restaurant chain, you have been asked to develop defensive moves to protect your company's market position and restrict any challenger's options for initiating a competitive attack. You would present all but ONE of the following strategic options to your executive team.
A. Publicly commit your restaurant chain to a policy of matching a competitor's terms or prices or breadth of menu items. B. Signal to challengers and new entrants in the local restaurant industry that retaliation is likely in the event they launch an attack. C. Maintain a war chest of cash and/or marketable securities. D. Challenge struggling runner-up restaurants that are on the verge of going under. E. Grant volume discounts or better financing terms to dealers/distributors and provide discount coupons to customers to help discourage them from frequenting other local restaurants.