Based on Fogg's Behavior Model, how can social media be used to influence behavior, and what three tools will support this strategy?

Question

What will be an ideal response?

Answer 1

Answer: Beyond providing valuable content, you can also use social media as a persuasive sales tool to motivate action. B. J. Fogg from the Stanford Persuasion Lab created a behavior model to ex-plain the complexities of motivating action. Fogg's Behavior Model (FMB) suggests that you can influence people's behavior through a social media strategy that combines motivation, triggers, and ability. Motivation. The first step in influencing behavior is to motivate your audience. One way to motivate users is to create an engaging experience that invites customers to think more deeply about the products being offered and to comment on them. Experts agree that initiatives to encourage customer participation can be motivational. Triggers. Triggers are the cues or prompts that call your audience to action. Social media provides you with a unique opportunity to put triggers in the paths of motivated people. Ability. Once you have motivated your audience and provided an effective trigger, the last step in Fogg's Behavior Model is to simplify the audience's ability to respond. Focus on the customer's check-out experience. If the process is difficult to navigate or requires more in-formation (or clicks) than customers are willing to provide, they will likely terminate the transaction. Instead, create an easy "yes" response to your persuasive appeal.