When you eat properly, maintain your weight, exercise regularly, and generally lead a healthy lifestyle, you are less likely to get sick. This is an example of an investment in what?
A) Quality Goods
B) Gym membership
C) Physical Health
D) Personal Trainer
E) Nutritionist
C) Physical Health
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Which of the following is very important to ascertain during your venture concept reality check process?
a. Customer satisfaction with existing solutions/alternatives b. Whether customers perceive your solution as distinctive c. Whether customers would be willing to pay more for your solution d. All the above
Which of the following is TRUE of random stocking?
A) Because items are stocked randomly, accurate inventory records are not necessary. B) Its results always minimize handling costs. C) Products have their own permanent storage spot. D) Each pick can be of only one product. E) None of the above is true.
If the goals of JIT partnerships are met, which of the following is a result?
A) For incoming goods, receiving activity and inspection are outsourced. B) In-transit inventory falls as suppliers are located closer to facilities. C) Suppliers maintain a variety of customers to reduce risk. D) In-plant inventory replaces in-transit inventory. E) All of the above are consequences of meeting the JIT partnership goals.
Management at Spa World is having trouble understanding the concept of meeting underlying customer needs instead of simply selling the products it makes
Doing this effectively requires marketers to think about possibilities that are outside of the customers' current experiences. To illustrate the idea, Stephanie explains that years ago the earliest camera manufacturers typically failed to predict that camera customers would do what? A) balance quality and price before making purchasing decisions B) be interested in recording sound as well as images C) trust recommendations from friends more than advertisements D) prefer to try out new products before they buy them E) seek volume discounts when making large orders