Which of the following statements is more of a general characteristic of a manufacturing organization, as compared to a service organization?

A) Short-term demand tends to be highly variable.
B) Operations are more capital intensive.
C) Outputs are more intangible.
D) Quality is more difficult to measure.


B

Business

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Answer the following statement true (T) or false (F)

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Oliver Blanchard of the Brand Builder Blog believes employees

A) generally have little stake in a company's image. B) often create internal conflict if they don't agree with their firm's marketing. C) should regularly interact with the mass media. D) who are unhappy should be fired in order to improve company morale. E) are central to a company's identity and directly affect customer service.

Business

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Indicate whether the statement is true or false

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Indicate whether the statement is true or false

Business