Match the following terms and their descriptions:

A. Subjective valuing
B. Researcher construction
C. Microlevel evidence
D. Macrolevel evidence
E. Contingent accuracy


A. This interpretation of meaning relies on a mix of both objective and subjective elements
B. Researcher develops an interpretation of qualitative data from his or her personal, subjective perspective
C. Data can be identified at such a specific level that it stands on its own
D. So broad that many similar data can belong to the same classification
E. This interpretation of meaning relies on tangible artifacts and is the most objective

Communication & Mass Media

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Rob concluded his speech with the following __________:

"If you are patient, you can really find some great bargains on EBAY. Give a try! After class, search for a new guitar pick, or name-brand shirt, or whatever your heart desires. I guarantee you won't be dissatisfied if you find a gem on a penny!" A. passive agreement statement B. audience motivation statement C. immediate action statement D. advertisement

Communication & Mass Media

There is no such thing as a "general public" anymore

Indicate whether the statement is true or false

Communication & Mass Media

You are interested in how Turkish immigrants in Germany are represented in German media, such as TV drama, movies, and newspapers

Your purpose is to understand the power relations in the society and how system works to maintain racial hierarchy in society. The perspective you take is: a. A social scientific perspective b. A critical perspective c. An interpretive perspective

Communication & Mass Media