Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when small breweries dotted the nation. The brewery only sells in a ten state area on the eastern seaboard. For over 170 years, this strategy has given the brewery a:
A. brand name strategy
B. niche competitive advantage
C. price differentiation advantage
D. marketing competitive advantage
E. sustainable competitive advantage
Answer: B
Business
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