According to brand asset valuator model, declining brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are
lower still
B) high relevance—appropriateness of brand's appeal—a lower level of energy and differentiation, and even lower knowledge
C) high levels on energy, differentiation, relevance, knowledge, and esteem
D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are
lower still
E) high knowledge—evidence of past performance—a lower level of esteem, and even lower
relevance, energy, and differentiation
E
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A _______ entails the resources, procedures, and authority that empower and enable front-line personnel to resolve customer problems or compensate customers for unexpected lapses in service
a. service recovery system b. trust c. commitment d. guarantee
Discuss each of the following ethical theories with regard to whether you accept or reject them for your own actions and decisions
a. Intuitionism and the "Television Test." b. Rule utilitarianism. c. Ethical relativism. d. Ethical fundamentalism. e. The deontological approach. f. Milton Friedman's ideas on corporate governance.
Which of the following is the most preferred option to be used whenever it is impossible, cost prohibitive, or impractical to use any other approach for problem solving?
a. prototype building b. field study c. market research d. simulation
Holding costs are a linear function of quantity ordered. This means that ______.
a. these costs increase if the quantity ordered increases and decrease as the quantity ordered decreases b. these costs increase if the quantity ordered decreases and decrease as the quantity ordered increases c. these costs remain unchanged as the quantity ordered changes d. these costs have no relationship with quantity ordered