What are the key functions that members of the marketing channel perform?
What will be an ideal response?
Members of the marketing channel help to complete transactions by gathering and distributing information, developing and spreading promotions, contacting prospective buyers, matching and shaping the offer to the buyer's needs, and negotiating price and other terms. Others help to fulfill the completed transactions through physical distribution, financing, and risk taking.
You might also like to view...
Gestures should be eliminated during a business presentation since they distract your audience
Indicate whether the statement is true or false
When marketers at Nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?
A. Idea generation B. Business analysis C. Test marketing D. Commercialization E. Product development
If your marginal tax rate while working is low, but you expect your marginal income tax rate to be high after you retire, you may be better off investing in a traditional IRA than in a Roth IRA
Indicate whether the statement is true or false.
Systems operation includes systems maintenance and ______________________________.
Fill in the blank(s) with the appropriate word(s).