FluRight is a flu medicine developed by Medic, Inc The packaging for FluRight bears an uncanny resemblance to the number one flu medicine on the market. The bottle is the same shape and the colors and type on the box are the same. Customers note that they have to look closely to see which brand they are buying. Describe the rights of the company that has the number one brand against Medic, Inc
There are issues of palming off here. Also, there is perhaps an aspect of trade dress. A company cannot design and package its product so as to make it deceptively similar to another brand and thereby capitalize on its advertising and good will.
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Placing graphic material in the appendix is:?
A) ?recommended when graphics make the discussion complicated to follow. B) ?recommended at all times to simplify text preparation. C) ?not recommended if the information is quantitative. D) ?not recommended if the information is accurate.
Setting objectives and strategies for the whole company is a job performed by the company's
A. accountants. B. marketing department. C. shareholders. D. top executives. E. middle managers.
The fair market value of a 10-foot fishing boat is $1,000. In a special promotion, J's Marina purchases a 10-foot fishing boat for $900. The boat is badly scratched when it arrives. J's Marina, however, accepts the shipment and notifies the seller of the defect. The boat as delivered has a value of $800. If the damaged boat is a breach of warranty by the seller, the buyer may recover from the
seller: A) $100. B) $100 plus incidental and consequential damages. C) $200. D) $200 plus incidental and consequential damages.
Last week, Francine bought a 6-month membership package at Planet Fitness. She plans to exercise at Planet Fitness four days a week by participating in an aerobics class, using the nautilus equipment and having a personal trainer. By the time her 6-month membership expires, Francine hopes to lose 20 pounds, tone and strengthen her muscles, improve her cardiovascular fitness and look and feel more attractive. Francine's expectations for her health and physical appearance reflect her ________ level of service for Planet Fitness.
A. Desired B. Ideal C. Adequate D. Transactional E. Predicted