Compare and contrast the following terms: pure selling approach, product improvement approach, and market fulfillment approach
What will be an ideal response?
All three of these terms can be applied to the practice of marketing people. The pure selling approach is used when an agent seeks a "buyer" for the person as he or she is. The product improvement approach is used when some of the marketed person's characteristics are changed to meet the needs of a buyer. The market fulfillment approach is the opposite of the pure selling approach. An agent identifies an unmet need in the market and then identifies a person to fulfill the need.
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The entry to close Cost of Goods Sold includes
a. debiting Income Summary and crediting Cost of Goods Sold; b. debiting Cost of Goods Sold and crediting Income Summary; c. debiting Retained Earnings and crediting Cost of Goods Sold; d. debiting Cost of Goods Sold and crediting Retained Earnings; e. debiting Sales and crediting Cost of Goods Sold
________ choices tend to be more holistic than emotional choices, using summary impressions rather than specific attributes to evaluate the options and affect even important purchases such as a car or house.
A. Rational B. Weighted C. Attitude-based D. State-of-mind E. Balanced
The cases of Enron and Bernard Madoff go beyond a question of ethics because in both cases_____
A) laws were clearly broken B) many people were hurt C) billions of dollars were involved D) no harm was intended and they had good reasons for what they did
The degree to which the managers of a firm attempt to magnify the returns to owners' capital through the use of financial leverage is captured in debt management ratios.
Answer the following statement true (T) or false (F)