What is positioning? How does positioning affect all MPR efforts?
What will be an ideal response?
Positioning refers to consumers' perceptions of a product relative to its competitors. Positioning has a significant effect upon MPR and the manner MPR efforts interact with other elements of the marketing communication mix. A product's position, for example, can influence the choice of media outlets for public relations and advertising campaigns, the targeting of groups and individuals for word-of-mouth communications, the selection of celebrity endorsers for particular promotions, a campaign's communication style, and the types of promotional events surrounding the product.
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After a particularly difficult day at Common Grounds Coffee, manager Dongfang had to diffuse a disagreement between two baristas. According to the management role categories, Dongfang was acting as a ______.
a. liaison b. negotiator c. disturbance handler d. figurehead
Which of the following is the best example of a consumer market that is saturated with brands?
A) the gluten-free baked goods market B) the hybrid automobile market C) the luxury RV market D) the hearing aid market E) the laundry detergent market
Which of the following is NOT a major class of motivation theory?
a. content motivation theories b. internal motivation theories c. process motivation theories d. reinforcement theories
A tie decision by the U.S. Supreme Court sets a precedent for later cases
Indicate whether the statement is true or false