Taylor described the first known reference to horizontal communication when he advised using the "gang plank" in specific types of situations

Indicate whether this statement is true or false.


Answer: F

Communication & Mass Media

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The idea that listeners compare their own feelings on an issue to that of a speaker, based on

their feelings, experiences, and ego-involvement with the issue is central to _______________ theory. Fill in the blanks with correct word

Communication & Mass Media

Student audiences identify poor speakers less by the content of their speeches than by

A. the vocal and physical aspects of their delivery. B. their use of evidence. C. their choice of topic. D. their ability to make a strong argument.

Communication & Mass Media

Carlos, a chemist, is giving a scripted speech about a recent advance his lab made in the quest to find a cure for cancer. The topic of the speech should be very exciting to his audience, but instead most of them look bored because Carlos's vocal pitch is generally monotone. Which pitfall of scripted speeches has Carlos fallen victim to?

A. being underprepared B. sounding conversational C. reader's voice D. sounding insincere

Communication & Mass Media

The ____________________ outline is used to trigger the speaker's memory during the delivery

Fill in the blank(s) with correct word

Communication & Mass Media